It was big a challenge to get a betting site, let alone a Mixed Martial Arts, to rank at all in Google. I managed to get it to the first page in Canada by focusing all content towards Canadian MMA enthusiasts and gamblers. It operates on a highly customized WordPress backend with many automated features including a PHP driven odds comparison page.
Fun fact: Georges St Pierre and I both had knee surgery at the same time, which means we’ll both be ready for the UFC in 10 months.
