Over the past two years I’ve been working on a series of contracts with the now defunct Ministry of Health Promotion and Sport. During this time I was involved in several projects including the re-branding and updates covering the Pan/Parapan Am Games, which now exists as a stand-alone site.
Healthy Ontario was a major project I was involved in during this time. The goal, which I still think is a great idea, was to create two separate web entities from the existing ministry site: one focused on corporate issues and one geared towards consumers. The new Healthy Ontario was a user friendly, user focused site featuring articles on healthy eating, active living, smoking and disease prevention. It was split up not only by focus but also by audience, with sections for age groups, gender, and future plans for recent immigrants and cultural backgrounds.
It was also designed with an eye to creating a strong social media presence, with plans for daily and weekly updates on Twitter and Facebook as well as a YouTube channel populated by videos created in-house.
Unfortunately, it was never launched but you can view a limited demo of the Healthy Ontario homepage and the active living landing page.